What does it take to get your point across? About half a million dollars! Rebecca Sinderbrand breaksdown on CNN.com the amount of money spend in the New York 23rd Congressional District special election.
She writes nearly $1.8 million worth of ads have been spent in the special election, “…roughly $429,000 worth of ads have aired on Conservative Party candidate Doug Hoffman's behalf.”
So we now understand that you need to have a huge ground swell against a weak candidate plus about half a million dollars. This can be the formula for Third Party candidates, while it may not be attractive, but this is the formula. Another key part of the formula is special interests, Non-candidates have spent more in New York’s 23rd Congressional District than the candidates themselves.
Now with the Republican dropping-out of the race it appears Doug Hoffman is cruising, but it is an election and 20% of the electorate still needs to make-up their mind.